SCAREFEST PORTFOLIO
Welcome to my Scarefest design showcase, a collection of custom apparel created for Alton Towers Resort. Across multiple years, I’ve had the incredible opportunity to design exclusive hoodies that bring each Scarefest line-up to life through bold, story-driven visuals. From crime-scene investigation boards and VHS-inspired nostalgia to gothic gravestones and eerie iconography, every design represents the heart of the event and its attractions. With over a thousand units sold and overwhelmingly positive feedback across the resort, these projects showcase my passion for atmospheric storytelling, collaboration, and creating designs that truly resonate.
2025
The 2025 Cast and Crew hoodie is inspired by the new attractions Edge of the Forest and Dark Hollow. The design features an aged wooden sign overtaken by twisting branches, creating a natural yet unsettling composition that reflects the encroaching atmosphere of the forest. Hand-illustrated details and textured elements bring the concept to life, capturing the eerie presence of the woodland setting.
2024
The 2024 Cast and Crew hoodie is built around a crime-scene “investigation board” concept, layered with blood-stained textures and grungy details. Each of the 11 Scarefest attractions is represented through a unique visual element, all centred around the Scarefest logo to create an phalanx inspired, story-driven design.
2023
Inspired by retro horror and analogue media, the 2023 Cast and Crew hoodie portrays all 14 Scarefest attractions as VHS tapes arranged around a vintage television silhouette reflecting the ruins of Alton Towers. The design blends nostalgia with atmospheric horror to celebrate the full event lineup.
2022
The 2022 Cast and Crew hoodie features a gravestone shaped like the Alton Towers towers, created to represent The Invitation. Iconic elements from across the event are incorporated into the design, with alternate versions produced for individual mazes and shows.
