CONCEPTS
I create concept art and experience designs for immersive attractions, including theme park rides, shows, scare events, and experiential tourism. My work focuses on guest interaction, atmosphere, and storytelling, shaping experiences that feel cohesive, believable, and engaging.
Projects are developed through sketches, visual studies, models, and material exploration, working closely with clients and designers from early concept through to delivery. Designs are grounded in practical construction and technical feasibility, ensuring ideas translate seamlessly into real-world environments.
IDEAS YOU CAN STEP INTO
As part of my university degree, I completed a three-month project to develop a full visitor attraction, which I later presented to industry professionals from across the UK. As Lead Creative Designer, I oversaw all creative elements, including the resort’s themes, stories, attractions, layout, naming, marketing, branding, and visual identity.
ARACHNICONDA is a thrilling and adrenaline-pumping experience that combines the excitement of a scare maze with the captivating narrative of a scientific experiment gone wrong. It serves as a chilling reminder of the consequences of tampering with nature's delicate balance and the power of the untamed natural world.
Sir Algenon’s Mono-Rail
All aboard Sir Algenon’s Mono-Rail, the ultimate explorer’s train at Alton Towers! Step into a world of whirring gears, glowing tubes, and mysterious energy as this magnificent ride carries you on a journey through the magic of the resort.
Power flows through the tubes along the rails, fuelled by the very essence of Alton Towers. Every turn and whistle sets the scene for the adventures that await, transporting you in style and wonder. From the moment you board, you’re not just riding a train, you’re stepping into a living story of exploration, invention, and discovery.
This is a brand-new retheme of the classic Alton Towers Monorail. While the route remains the same, the experience has been completely transformed to immerse you in the magic, mystery, and adventure of the resort like never before.
The mono-rail winds its way toward Towers Street, giving you a glimpse of the thrills, mysteries, and marvels ahead. Sir Algenon’s Mono-Rail isn’t just a ride, it’s the gateway to your Alton Towers adventure.
