illustration
​I create custom illustrations, sketches, art maps, and visual assets tailored to each project, translating ideas into clear, engaging imagery. My work focuses on composition, detail, and storytelling, creating illustrations that feel cohesive, intentional, and expressive.
ILLUSTRATION WITH IMPACT
BESPOKE RESORT MAP
Official bespoke illustrated map for Alton Towers Resort, including backstage areas. The map was created with 100% geographic accuracy, ensuring every path, building footprint, and space can be relied upon for daily operations. Alongside its functional purpose, the design introduces playful and engaging details, including cutaway buildings that reveal interior spaces, themed elements across each land, colour-changing paths, and colleague-specific details, resulting in a map that is both practical and visually engaging.
BESPOKE EVENT MAP
Bespoke illustrated map created for Lunavale, capturing both the layout and atmosphere of the destination. Designed with precise spatial accuracy, the map clearly defines paths, houses, show venues, stages, and themed zones, while layered illustrative details and cutaway views bring the world to life, balancing clarity, storytelling, and engagement.
SERVICE STANDARDS
I was tasked with creating logos and a brand for the new Alton Towers service standards, representing six key standards while reflecting the updated Alton brand. The aim is to bring a sense of simple fun, infused with deep meaning and connections to various elements throughout the resort. The designs will not only embody these service standards but also symbolise iconic features from Alton Towers, including all the resort hotels, the waterpark, Wicker Man, Corkscrew, Alton Manor, The Smiler, The Towers, SEA LIFE, retail, golf, and events. Each logo will be crafted to resonate with guests and staff alike, reinforcing the commitment to exceptional service and creating memorable experiences across the resort.
EVENT ICONS
The twins of Lunavale, Abyss and Astral, embody Gemini’s dual nature as two opposing halves of one being, locked in constant conflict. Abyss represents destruction and insatiable greed, driven by impulsive desire and an endless need to consume, while Astral embodies creation, using brilliance and light to form worlds born from vanity and intellectual restlessness. Together, they reflect the psychological tension of Gemini, torn between extremes, unable to settle or choose, caught in an eternal struggle between creation and destruction, life and death.
